"Aston Villa has enjoyed a working partnership with Sports Alliance since 2002. The 'Orange...
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Testimonial
Sports Alliance helped Celtic Football Club introduce CRM as a marketing concept and manage data and integrations for the last 5 yrs.
The initial parties involved were: Sports Alliance (system integrator), Ascent CRM (CRM application), Venuemaster (ticketing), Parrimark (hospitality), SkiData (access control). Over the years Sports Alliance has continued to support the Club for Data Management and Marketing Campaign Support.
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