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Testimonial
Everton uses data integration and data management services to create a daily updated datawarehouse or MCV. We source data from the Talent system used for Ticketing, Memberships and Matchday Hospitality, as well as from the Web system provided by Rippleffect and Kitbag Merchandising for Web and Medoc for Till sales.
Based on this datawarehouse, Sports Alliance provides a reporting suite that is heavily customised and the SRM Console to aid the the club's database manager and marketing users manage their supporter direct marketing with maximum efficiency and effect.
Recent developments in Q4 2010 include systems integration and process support for Corporate Sales and Relationship Management in SalesForce.





















