Espanyol is Sports Alliance's only Spanish client. The cooperation started with the preparations of the move from the olympic stadium in Montjuic to the new stadium in Cornella

Espanyol is Sports Alliance's only Spanish client. The cooperation started with the preparations of the move from the olympic stadium in Montjuic to the new stadium in Cornella

The preparation of the move was tailored to Espanyol but based on the approach used for the Arsenal migration two years earlier. Supporters were ranked accordingly to their value for the club, using length of season ticket holding and shareholding as the two main input criteria. Based on this ranking supporters were invited to come and pick their seat in the new stadium using an appointment system designed and configured by Sports Alliance in MS Dynamics CRM.

English
Projects 2007
Services (all): 
Support company sales initiatives
Drive tactical reward programmes