Transactional roles help drive CRM Campaigns

Club staff can identify broad trends with the help of Business Intelligence reports. The need to convert this intelligence into action - the need not just to identify subsets of the supporter base but then to contact them appropriately, begins to explain the importance of transactional roles:

In our system CRM Campaigns benefit from:

• The clean deduplicated reliable dataset created in the Data Processing hub.
• The transactional information brought in from all source system integrations.
• Reconciliation between macro- and supporter micro-view.
• A greater degree of control from the end-user point: precise lists can be created, extracted and acted upon fast.

As a direct result of the CRM infrastructure, Club marketing staff can communicate with the supporter base with greater confidence and efficiency.