From Arsenal and Aston Villa to West Ham and Wolverhampton, Sports Alliance now provides its unique blend of CRM software and services to fully 50% of the English Premiership clubs.

Sports Alliance has nearly a decade of experience helping Clubs use technology, analysis and marketing insight to enhance supporter satisfaction and revenue generation, delivered via an ‘Orange Box’ technology suite with strategic and operational marketing support services.  The Sports Alliance Orange Box provides end-to-end supporter marketing with integrated Microsoft Dynamics CRM, email and direct SMS fulfilment from the same CRM and marketing engine.

Anthony Khan, Managing Director of Sports Alliance, announced this week that “We are delighted to have welcomed on board both Middlesbrough and Wolverhampton this summer to Sports Alliance. The relationship with Wolverhampton also means that we now serve half the FAPL clubs, as well as fifteen others.  We strive to maintain and manage a long-term relationship with all our clubs, and we intend to repeat this with our new clients as well.”