The 'Orange Box'

Sports Alliance has nearly a decade of experience helping Clubs use technology, analysis and marketing insight to enhance supporter satisfaction and revenue generation

• We provide end-to-end supporter relationship management tools, designed specifically for football marketers and fully customised to the Club’s current infrastructure, staffing and product mix
• We populate these tools with proven successful approaches to marketing football products direct to known supporter segments
• We let marketers and product managers use their imagination to create the best offers, stories and promotions to attract a target audience, knowing we will deliver a personal message to each member of that audience cleanly via email, sms, phone script, et al.
• Jointly with Club marketers, we analyse the lessons learned from our collaborative campaign history and improve for the future

We use the term 'Orange Box' to summarise our Product and Service offering. Each area is described in more detail throughout this section.

We offer the 'Orange Box' primarily as an Annual Service Retainer; join the network and we guarantee a return on your investment.

We also work on a project basis, for either retained or new clients. Relationships regularly begin with an 'Audit' project – a one-off instance where all Club data is processed and presented, incorporating any specific strategic or campaign aims pertinent to you at the time.